Word: hyping
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Dates: during 1990-1999
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Only the movie business is better at creating summertime hype. But the amusement-park industry has a boast that remains astoundingly extradimensional (after all, cinematic thrills extend no farther than the screen): 20 new roller coasters are opening this year. Hold on tight. This is theater in the round, zooming off into real flights of fancy...
...hype around the guidelines reminds me of the hype when the law was passed," says Lia Shigemura, director of Affirmative Action, Equal Employment and Diversity at PG&E. "Companies feared that busloads of disabled people were going to beat down the walls seeking employment. It was not the case. What happened was that existing employees sought accommodations." And this a key point: there is already a lot of mental disability in the workplace. The ADA's goal is to remove the stigma of talking about it and coping with it. "Ideally, if you are an employer...
...started fringy rock bands, fanzines and discussion groups that focused on issues relating to women (sexual abuse, lesbianism, female friendship and so on). The group's first two CDs, Sleater-Kinney (1995) and Call the Doctor (1996), received raves in the rock press as part of the general media hype about feminist rockers, but those albums were slight, tinny affairs that got by mostly on motion and emotion. They featured a few worthy songs, but the band was still discovering its power, looking for rock-'n'-roll release. "Boyfriend, a car, a job my white girl life..." went the lyrics...
Make no mistake: this is a big business. Seventy-five years after the A.M.A. called the hype surrounding vitamins a "gigantic fraud," the drug companies are racing to keep up with their increasingly independent customers. Kaups' self-care began 30 years ago, when a doctor suggested vitamin B for her recurrent headaches. "It worked," she says, "but after I read up on it, I knew I could put something together better than what the pharmaceutical company could give...
...calculated--surely errantly--to have taken place on Jan. 1, A.D. 1. At any rate, the history of the past thousand years shows that mass psychology--if not events themselves--tends to behave in predictable ways when multiple zeros loom on the calendar. So if not plagued by incipient hype-induced ennui, how then should we be feeling as the 20th century winds down? "Convinced of exhaustion, extreme peril, exorbitant risk, explosive transformation." This is historian Hillel Schwartz's description of the fin-de-siecle mind-set in his definitive book Century's End. Schwartz was writing...