Word: hyping
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Dates: during 1990-1999
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...only have three years left until the big millennial shift--actually the new millennium doesn't begin for four years, but for the sake of pop culture and a great tradition of miseducation, let's just play along with the year 2000 hype...
...recent popular vogues for angels and miracles, observes that there is almost no corresponding interest in the place where angels live and from which miracles erupt into our lives. Perhaps the biblical heaven is too big to be marketable. Perhaps it is a victim of its own, centuries-long hype: so much has been claimed for it, much of it contradictory, that our literal-minded age overloads and calls the whole thing a wash. Or perhaps America has finally got heaven just right. Plain. Unvarnished. Stripped of harps and halos. The current generic heaven still delivers when people need...
...There was plenty of food at HYPE," O'Mary said of the HDS-catered event. "I think we could possibly offer a cost savings measure...
There are lots of reasons to root for these companies. High stock prices raise more money to seek important treatments. But after much exposure, I've been able to develop a resistance to the biotech bug. And until the gene-bending gods can separate the hype from the glory, they're not getting any of my savings...
...that I've seen dozens of times just shows the power of a great marketing campaign. For its backers, the rerelease means millions more in the bank--money that will come from those of us stupid enough to believe the additional footage is worth the hefty ticket price. The hype is sickening, and I am very disappointed in George Lucas, who, I now realize, only sees us consumers as dollar signs. RICH MEYER Bridgewater, New Jersey...