Word: hyping
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Dates: during 1990-1999
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...question remains: why is Harry Potter such a hit with adults? The series is so popular that two of the books now occupy top slots on the New York Times Bestseller list. Nissara Horayangura, a senior in Eliot House, agrees that the hype caused her to buy the first book in the series. But as soon as she started reading, she was hooked. "It's a fantasy book, but it's suspenseful--it's a compulsive read. And it's not obvious, even to adults...
...Doubtless, the current economic boom and the culture of manic advertising helped to bring Harry Potter to such a widespread readership. Yet in this case--although Harry's fame may be out of proportion to children's book heroes of the past--the hype was born out of a genuinely worthwhile subject...
...have a sneaking suspicion that the hype around The Blair Witch Project this summer was as much generated by guilt as by respect for the picture. Perhaps this was inevitable for a summer in which we all suddenly realized we were making George Lucas even wealthier by going to see yet another Star Wars movie. Had The Blair Witch Project not actually existed, it, or something very much like it (eight-millimeter footage and all), would probably have been created by our collective unconscious. That's not to say The Blair Witch Project is a bad movie. In terms...
...stinker and he has M. Night Shyamalan to thank; the Indian writer-director carefully wove together the necessary elements of reality and fantasy to create a truly spooky moviegoing experience. It's movies like these, the ones that open out of nowhere and slowly build a following sans hype, that restore our faith in the public--especially in a summer where The Haunting and Wild Wild West both manage to rack up almost $100 million despite being universally loathed...
...Thanks for liking him [Shuttleboy] so much," Malan wrote in the e-mail message. "I honestly never expected all the hype...