Word: hypnotist
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Frightened of planes ever since he saw a crash in 1951, Pitcher Newcombe could not face up to the idea of flapping about the circuit in a flying machine. So he took his troubles to a hypnotist...
...Detroit, and led Don onto a plane. By the time they landed in Detroit, both travelers were convinced that Edelman had something on the ball. Don enjoyed the trip so thoroughly that he even entertained the notion of continuing the joy ride all the way to Los Angeles. Hypnotist Edelman took a squint at the future and had no doubts at all about what he saw. Said he: "The autoconditioning I taught Don will be conducive to better pitching and improved reactions to the various circumstances that arise on the ball field...
While Don was indulging himself with expensive chatter, Dodger President Walter O'Malley was doing some fast talking of his own. But he was not half so successful as Hypnotist Edelman. Wary citizens of Los Angeles were not the easy marks he thought them, and they insisted on a time-consuming referendum before they would sell him the land in Chavez Ravine that he wants for a ballpark. Wrigley Field, the only L.A. playground O'Malley now owns, is too small for big-league crowds, and Walter has been buttering up the city fathers of Pasadena, trying...
...auto salesman will try anything once-as long as it sells cars-and over the years he has explored every gimmick from tears to stripteasers. But last week in San Diego, the Walt Tufford Plymouth agency signed the sales booster to top them all: a professional hypnotist named Richard N. Mikesell...
...half in advance) Hypnotist Mikesell, 39, a onetime auto salesman himself, guaranteed to "instill confidence, enthusiasm and self-control" into Tufford's salesmen-all by hypnosis, usually applied at two sessions five days apart. First Mikesell puts his subjects in a trance, then talks to them about "positive thinking," building up confidence in their selling ability. Afterwards, says he, they feel like new men. The first charge lasts anywhere from one to two weeks; in a month the client is ready for a recharge. Says Mikesell: "This is no zombie deal. I simply apply hypnosis-and I apply...