Word: hyundai
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There was ample cause for embarrassment in the March 3 incident. The police claim to have clocked King's 1988 Hyundai going 115 m.p.h. on the Foothill Freeway, although the audio transcript of their initial radio reports does not mention excessive speed. The manufacturer later stated that the car could not exceed 100 m.p.h. The police said they subdued King because he reached into his pocket as he emerged from the car, a movement they felt was menacing. Yet the videotape shows the man lying helpless on the ground as the officers repeatedly beat and kicked him. One eyewitness said...
Pitching to the new sobriety, many ads tout their products as the smart things to buy in a recession. In its TV commercials, the South Korean automaker Hyundai claims, "The economic news may be bad, but the news from your Hyundai dealer is good." The Beef Industry Council espouses the healthfulness of low-fat meat in a print ad carrying the headline NATION PREPARES FOR LEANER TIMES. With unemployment rising and business slowing down dramatically, ads that emphasize frugality are likely to remain in vogue. Ads will focus less on image and more on rebates and special discounts...
THANKS, BUT OUR MACHINES STILL WORK. South Korean authorities continue to uncover secret invasion tunnels believed to have been dug by North Korea under the Demilitarized Zone that has separated the two republics since 1953. So when South Korea's Hyundai Construction Co. announced that it was making a donation to North Korea, the nature of the benevolence raised some eyebrows: a bulldozer, an excavator, a forklift, a loader and a dump truck. The North Koreans passed on the offer...
...crowded U.S. market is increasingly unforgiving to any automaker, foreign or domestic, that loses its way. After a fast start, sales of the South Korean-made Hyundai Excel have plunged. While Nissan has performed well in 1989 on the strength of higher-priced models like the Maxima, it suffered from poor sales between 1985 and 1988 because of weak marketing and a stodgy product line. Says Laurel Cutler, Chrysler's vice president of consumer affairs: "There's no market for products that everybody likes just a little. Anything that's boring is vulnerable. I would say that the midsize market...
...last week Global Motors, importer of the Yugoslav-made car, filed for Chapter 11 bankruptcy protection. The car's initial allure was its low base price, which started at $3,990 in 1985 and is now $4,349. But the car ran into competition from South Korea's Hyundai Excel, which began selling...