Word: hyundais
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Dates: during 1990-1999
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Pitching to the new sobriety, many ads tout their products as the smart things to buy in a recession. In its TV commercials, the South Korean automaker Hyundai claims, "The economic news may be bad, but the news from your Hyundai dealer is good." The Beef Industry Council espouses the healthfulness of low-fat meat in a print ad carrying the headline NATION PREPARES FOR LEANER TIMES. With unemployment rising and business slowing down dramatically, ads that emphasize frugality are likely to remain in vogue. Ads will focus less on image and more on rebates and special discounts...
THANKS, BUT OUR MACHINES STILL WORK. South Korean authorities continue to uncover secret invasion tunnels believed to have been dug by North Korea under the Demilitarized Zone that has separated the two republics since 1953. So when South Korea's Hyundai Construction Co. announced that it was making a donation to North Korea, the nature of the benevolence raised some eyebrows: a bulldozer, an excavator, a forklift, a loader and a dump truck. The North Koreans passed on the offer...