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...Since Hyundai broke into the U.S. auto market in 1986, the jokes have rolled off comics' tongues as fast as the company's unwanted cars have piled up in showrooms. How about Jay Leno's line--that the only consumers who benefit from high gasoline prices are Hyundai owners because every time they fill up, the car's value doubles. The tinny, troublesome autos had so many problems that dealers made repairs a profit center. Their unadvertised slogan: Hope You Understand Nothing's Drivable and Inexpensive. The notion that Korea was another Japan ready to challenge U.S. competitiveness evaporated...

Author: /time Magazine | Title: Hyundai In High Gear | 7/16/2001 | See Source »

...Nation builder, visionary, Uber-industrialist, human bulldozer: Hyundai founder CHUNG JU YUNG wore all these hats and more. When the son of a peasant from a North Korean village died last week at the age of 85, South Korea lost one of its 20th-century giants. If Korea's leap from war-battered basket case to industrial powerhouse was miraculous, Chung was chief miracle maker. He started out selling rice as a runaway teenager, set up his own construction company, then piled into everything from supertankers to microchips. His energy and drive were Olympian, his chutzpah legendary: he once sold...

Author: /time Magazine | Title: Starting Time | 4/2/2001 | See Source »

DIED. CHUNG JU YUNG, 85, industry titan who helped revive South Korea's war-torn economy with his founding of the Hyundai Group; in Seoul. Chung, whose company's cars and electronics embodied his country's "economic miracle," had seen his reputation tarnished in recent years through debt, an inability to streamline the firm in the face of the Asian financial crisis, and allegations of fraud and cronyism. Last year the Hyundai Group was splintered by two of his sons, who served as the company's co-chairmen...

Author: /time Magazine | Title: Milestones Apr. 2, 2001 | 4/2/2001 | See Source »

...that calls itself Fisher, were just another band on the verge. Their once promising talks with record labels had petered out. An appearance at the Lilith Fair came to nothing. The truth is, they were reduced to supporting themselves playing L.A. club gigs and writing jingles for Hyundai...

Author: /time Magazine | Title: Digital Recording: Sex, Drugs, Rock 'n' Roll And a Good, Fast Modem | 3/27/2000 | See Source »

...with Italy, Brunei and the Philippines, and is discussing normalized relations with Japan and Australia. "Dear Leader" KIM JONG IL, who celebrated his 58th birthday last week by opening a consulate in Hong Kong, is even warming to the old enemy--he held a personal meeting last October with Hyundai executives from South Korea. According to U.S. diplomats, Kim finally realized that with his cold war benefactors gone, he has no choice but to open up to other countries for help in rescuing his devastated economy. Does this mean Pyongyang will curb its missile program, as the U.S. wants...

Author: /time Magazine | Title: North Korea | 2/28/2000 | See Source »

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