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...more funds to wild-duck preservation. The results held true whether the commercials were humorous (in the case of the pirate program, viewers saw a BellSouth Yellow Pages ad featuring fighting clowns) or annoying (for the duck documentary, there were spots for fitness company Body by Jake and carmaker Hyundai). (See the top 10 TV commercials...

Author: /time Magazine | Title: Do TV Commercials Make You Happier? | 2/26/2009 | See Source »

...bags as we toured the microwave aisle. When I called my husband to ask him to check some specs online, the salesman offered a pre-emptive discount, lest the surfing turn up the same model cheaper at Best Buy. That night, for the first time, I saw the Hyundai ad promising shoppers that if they buy a car and then lose their job in the next year, they can return it. (See 25 people to blame for the financial crisis...

Author: /time Magazine | Title: In a Recession, the Consumer Is Queen | 2/19/2009 | See Source »

...Alabama has been particularly aggressive. Since the early 1990s, the state has offered German-based Mercedes, Japan's Honda and South Korea's Hyundai a staggering $1 billion in tax incentives, abatements and infrastructure improvements to build plants there. The return on investment has been $7 billion, creating almost 50,000 direct jobs and another 70,000 in sectors like parts suppliers. The population of the town of Vance, where the 4,000-employee Mercedes factory is located, has leapt from 500 to 2,000. Unlike the local sawmill, fertilizer plant or rock quarry, residents feel Mercedes "is going...

Author: /time Magazine | Title: Detroit's Fall Gives Power to Rival Dixie | 12/22/2008 | See Source »

...Tall Order The economic problems quickly became a political challenge for President Lee. A former CEO of Hyundai's construction company, Lee triumphed in the country's 2007 election on a platform of reform aimed at returning South Korea to rapid growth. Not only did the economic crisis make his campaign promises sound hollow, the President and his policy team came under heavy criticism for reacting too slowly to stem the turmoil. "The problem has become deeper than necessary," says Charles Chang, managing partner of Seoul-based boutique investment-banking firm Accolade. "It is the failure of the government." Chang...

Author: /time Magazine | Title: A Depressed Mood | 11/13/2008 | See Source »

...experiencing one of the most challenging times in recent automotive history," says Dave Zuchowski, Hyundai Motor America's vice president of national sales. But Zuchowski takes his best shot at optimism: "With the financial markets beginning to stabilize and the election behind us, we believe consumer confidence will be bolstered, and prospects who have been on the sidelines during this period of uncertainty will re-emerge into the market," he says. Or maybe...

Author: /time Magazine | Title: October Car Sales Even Worse than Expected | 11/3/2008 | See Source »

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