Word: iacobucci
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Dates: during 2000-2009
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...white male making $45,000 a year and have a wife, 2.5 kids and a mortgage. To predict accurately what you'll buy and what you won't, marketers these days are more interested in whether you donate to Greenpeace or if you believe in creationism. Says Dawn Iacobucci, a professor at Northwestern University's Kellogg School of Management and editor of the Journal of Consumer Research: "Companies need to know what's on your mind. What's in your heart? What do you really want to do with your life...
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