Word: iacocca
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Dates: during 1980-1989
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...Editors: It is not just Lee Iacocca's brains, bluster and bravado that have turned Chrysler around [March 21]. The company is producing a product that meets our needs, a dependable, comfortable car that provides economical transportation...
Love him or hate him, Iacocca is the epitome of American entrepreneurship...
...agree that it is dangerous for the Government to lend money to failing businesses. It is also impossible to specify the qualities an executive must possess in order to save a company. However, it is apparent that Iacocca has the unique combination of attributes that enables him to direct a comeback...
...Iacocca's LeBaron crystallized this ephemeral market, got Detroit thinking topless once again and started the convertible renaissance. Other U.S. makers are now weighing in with competitively priced models of their own. Chevrolet, aiming at what General Manager Robert Stempel calls the "wind-in-the-face crowd," is planning to introduce a version of its Cavalier in May, probably priced between $10,000 and $12,000. Ford's Mustang was reissued in November as a smartly styled convertible for about $12,500 and was a big star in commercials during the Super Bowl. Early production problems have been...
...Iacocca intends to follow the LeBaron this year with an other convertible, a Chrysler Town and Country, nicknamed the Woody, because it is patterned after postwar station wagons that were wood-paneled on the outside. The new car's wood is plastic - some critics say cheesy - and a comedown from the snappy-looking LeBaron. For next year Iacocca is planning still for new convertible, a two-seater that will sell for $20,000 and look shamelessly like a Mercedes; he even refers to it as "the Mercedes...