Word: iacocca
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Dates: during 1980-1989
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...cars. Chrysler's warranty, which is good for five years or 50,000 miles, helped boost sales 4.8%. To promote these gimmicks, the companies launched costly advertising campaigns. It became almost impossible to watch television without hearing Telly (Kojak) Savalas hawk Fords or Chrysler's Iacocca growl: "If you can find a better...
Chrysler has no strong line of muscle cars, but Iacocca has come up with a similar stroke of marketing savvy-the return of the convertible. When he decided to revive the ragtop last October, he expected annual sales of 4,500. Convertible versions of the Chrysler Le-Baron and Dodge 400 are now selling at a yearly rate of 50,000, despite price tags as high as $15,255. "We haven't been able to keep them in stock," says Thomas Pappert, Chrysler's vice president for sales. GM and Ford are rushing to catch up, with their...
...Iacocca insisted that he had not cooked the books. He said that Chrysler prudently built up its stocks so that shortages will not develop later this summer when plants shut down for the annual model changeovers. He also noted that both Ford and General Motors increased stocks during the second quarter...
...Iacocca wants us to buy American-made cars, especially Chrysler. However, "The Man Behind the Cigar" [Feb. 9] is smoking cigars made in the Dominican Republic, while "his longtime favorite brand is Cuban." How can he expect us to favor American products when he buys imports...
...Chairman Lee lacocca, whose job is hardly a barrel of laughs these days, quipped when a shareholder asked him to comment on his self-imposed $1 a year salary: "Oh, don't worry. I spend it very carefully." Says Cronin: "From what I've seen of him, Iacocca has a sense of humor. God help him if he doesn't." Cronin believes that young executives who show no humor are missing an important lesson. Success in any field depends on influencing others, and wit is still one of the best tools around for doing that...