Word: iacocca
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Dates: during 1980-1989
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...Iacocca is generally considered Detroit's No. 1 salesman. Now Moro Cigar Co., one of the distributors of Don Diego cigars, which are made in the Dominican Republic, has picked the Chrysler chairman as the face to launch thousands of shipments of a new line- of cigars...
They include, in addition to Iacocca, William Fine, head of the cosmetics firm Frances Denney, and Robert Brockway, the boss of Olympus Camera. Fashion Photographer Richard Avedon took a picture of Iacocca that has already begun appearing in ads in the New York Times and the Wall Street Journal...
...Iacocca, however, struck a hard bargain. He did not receive any payment for posing,, but demanded that the cigarmaker name its newest product after his Chrysler Imperial, which was relaunched last year (current price: $18,311). Moro every now and then sends the Chrysler chairman a few boxes of the jumbo-sized, 7¼-in. Imperial cigars (cost: $46.25 a box). But Iacocca has not changed his taste in cigars even for the extra publicity. His longtime favorite brand is Cuban Montecristo...
...million in federally backed loans for the automaker. This time there were fewer of the reassuring promises that Chrysler can remain an independent automobile manufacturer. Instead, the latest negotiations stressed the need to make the nearly insolvent company a more attractive candidate for partnership or takeover. Company Chairman Lee Iacocca called the agreement a "super deal" that could bring "several suitors out of the woodwork...
...Iacocca has long anticipated the need for a consolidation of the world's auto companies, and first floated the idea of a "Global Motors" to bankers in 1978. But his company has had little luck finding a partner. Volkswagen backed away from a deal nearly two years ago; France's PeugeotCitroen and Japan's Mitsubishi, with whom Chrysler already has business ties, have shown little interest...