Word: iacocca
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Dates: during 2000-2009
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...independent ad-tracking company, ARC, said the commercial was the highest rated domestic ad it had ever tested, others weren't so gung-ho. "Unfortunately, this is just more typical GM," says Robert Lepre, managing partner and principal at marketing behemoth the New England Consulting Group. "When Lee Iacocca had trouble, he took a very offensive and aggressive stance: 'We build better cars; go ahead and try us.' " He thinks GM should show less regret and more grit. "Americans love the fallen hero who has struggled but is now doing it tough and spending extra time in the batting cage...
...There is something about the American car companies that has frozen them in time. Perhaps it is the millions of cars that were bought over the last twenty years, most of which are still on the road. It may be that the public still remembers Lee Iacocca and Henry Ford II as though they were still running the companies. Whatever the reason, the idea that one or two of the car companies could go into bankruptcy caused a substantial amount of anxiety around the country. Perhaps if the economy were bustling, people would not care so much...
...Congress to help troubled financial institutions. "If you are based in Detroit you know the entire supply chain is in trouble. The liquidity situation in the supply chain has deteriorated significantly," says Steve D'Arcy, the director of Pricewaterhouse Cooper's consulting practice in Detroit. (Archive: "Iacocca's Tightrope...
...Ford's owners have always had a difficult relationship with the hired help. Henry Ford II fired everybody, says Noel Tichy, a professor at the University of Michigan's business school - including Lee Iacocca. Jacques Nasser, named CEO in 1999 to reinvent Ford, bought Volvo and Land Rover to create a luxury portfolio; he saw Ford as more than an auto company and tried to overhaul the culture. He was ousted in 2001 by Bill Ford Jr. - great-grandson of Henry - who took back the wheel for a couple of years...
...message, Interior Secretary Donald Hodel issued a statement last week saying that public events ''held on Interior-administrated property should be open to the media.'' The next day ABC announced that the other networks could air the opening ceremony remarks made by Hodel and Chrysler Chairman Lee Iacocca, who heads the foundation that raised funds for the statue's restoration. ABC's competitors will also carry the speeches of Navy Secretary John Lehman and French President Francois Mitterrand, as well as reaction shots of Reagan after he lights the statue. Finally, all four networks will carry not only the swearing...