Word: iacocca
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Ford may be the most successful U.S. automaker at the moment, but Chrysler Chairman Lee Iacocca is not about to give up his standing as America's best- liked fender-side philosopher. His first book, 1984's Iacocca: An Autobiography, sold more than 6.5 million copies worldwide. Iacocca's story, of how he grew up to be the scrappy, quintessential "car guy" who, after a 32-year career at Ford, rescued Chrysler, brought him more than 71,000 letters, including suggestions that he run for President and pleas for advice on family, finance and foreign affairs. Now the chairman...
...skirt is not going to help that." Asks Andrea Mitchell, White House correspondent for NBC News: "Can you imagine me sitting down to interview the First Lady in a skirt hiked up over my thighs?" Barbara Sigmund, 48, mayor of Princeton, N.J., puts it best of all: "Could Lee Iacocca have bailed out Chrysler wearing short pants...
...employees did. After sliding within a cricket's whisker of defeat in 1984, Disney has come chirping back. Cheerleading a staff of go-team-go executives, Chairman Michael Eisner, 46, and President Frank Wells, 56, have pulled off one of the most dazzling corporate turnarounds since Lee Iacocca steered Chrysler back from the brink. Says Sid Bass, the Texas billionaire whose family has earned a paper profit of more than $800 million as the largest investors in Disney: "This is an incredible group of leaders. The hours they work are extraordinary, but they're having a ball...
...Frenzel, a member of the House Ways and Means Committee; Donald Rumsfeld, who served as Defense Secretary under President Gerald Ford; and Dean Kleckner, president of the American Farm Bureau Federation. The Democratic leaders of the House and Senate chose their own batch of household names: Chrysler Chairman Lee Iacocca; Investment Banker Felix Rohatyn; Lane Kirkland, president of the AFL- CIO; and Robert Strauss, former chairman of the Democratic National Committee. Congressional Democrats will be represented by Moynihan and House Budget Committee Chairman William H. Gray...
Hollywood has found other ways to reap revenue from the burgeoning home- video market. Cassette viewers have started to find commercials preceding their movies: a Pepsi ad on Top Gun, a Nestle's commercial on Dirty Dancing and a Lee Iacocca "tribute" to Chrysler's Jeep vehicles on Platoon. Home- video executives say they are proceeding cautiously with ads, but proceeding. "We'll do more, but only if the movie lends itself to a product," says Alvin Reuben, a vice president of Vestron, which released Dirty Dancing...