Word: iacocca
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...Iacocca: An Autobiography, Iacocca...
...Iacocca was presiding over Chrysler's press briefings in what he dubbed "the gloom and doom room" because of the bad news he was forced to report every quarter. He had made his second cover appearance in 1980 as a symbol of the auto industry's plight. Two and a half years later, when Iacocca had turned Chrysler around, he was on the cover again. "Iacocca was by then referring to the pressroom as 'the boom-boom room,' " Witteman remembers...
...this week's report, Witteman traveled with Iacocca to Rochester on the Chrysler executive jet, watched Iacocca make decisions in Detroit about new models, and observed him working the crowd at a cocktail party for House Democratic leaders at the Greenbrier in West Virginia. He interviewed Iacocca's two daughters as well as present and former executives at Chrysler and Ford and even joined Iacocca at home for a dinner prepared by his fiancee...
Associate Editor Kurt Andersen, who wrote the story, accompanied Witteman for an interview with Iacocca at Chrysler's New York City offices, and in Detroit watched an adroit Iacocca performance before a group of securities analysts. "He is a marvelous pitchman," says Andersen. "Most politicians and business figures are chronically guarded. I was surprised to find a company chairman talking a mile a minute, saying remarkable things, and never placing anything off the record." That alone would be enough to make him a journalist's delight...
...Iacocca is also an increasingly rich and celebrated guy. Over this past winter, his popularity has assumed extraordinary proportions. His memoir, Iacocca, has stayed at the top of best-seller lists for almost five months, moving out of bookstores for a while at a rate of 15,000 copies a day. "The book's popularity reaches across all social strata, in all regions of the country," says Bernard Rath, president of the American Booksellers Association. Indeed, its publisher says that Iacocca has just become the best- selling nonfiction hardcover in history: more than 1.5 million copies are in print.* Hundreds...