Word: iacocca
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While the color projects team was producing the color pages, Business Editor Edward L. Jamieson and Writer Everett Martin were putting together the cover story, and Painter Bernard Safran was at work on his portrait of Ford's Lee Iacocca. As it is with developing a new car in Detroit, the long process of producing this kind of major story tends to leak out, and other publications rush to get into the act. But we have full confidence in the reader's ability to differentiate between a finished design and the ones that ran into trouble...
...drawing cars in autodom's history, drives into showrooms all over the U.S. In it rides both a big bundle of Ford's future and the reputation of the man who daily test-drives a different Mustang between Bloomfield Hills and Dearborn. The man is Lido Anthony Iacocca, general manager of Ford's Ford Division, which accounts for roughly 80% of the company's sales...
From the fertile brains of "Lee" Iacocca (rhymes with try-a-coke-ah) and his staff at Ford have sprung most of the major themes that dominate the U.S. auto industry today: the return to car racing, the intensified appeal to the youth market, the trend to the low-priced sports car. Sold by Iacocca to the top executives of Ford, often over their initial disapproval, these themes have first become Ford policy, then gone on to set the pace of the industry...
...elephantine is the gestation period of Detroit's new models that, in Iacocca's three years as head of the Ford Division, the Mustang is the first car that he can call completely his own, from blueprint through mock-up to production line (see adjoining color pages...
Ferrari Flare. As his firstborn, Iacocca has produced far more than just another new car. With its long hood and short rear deck, its Ferrari flare and openmouthed air scoop, the Mustang resembles the European racing cars that American sports-car buffs find so appealing. Yet Iacocca has made the Mustang's design so flexible, its price so reasonable and its options so numerous that its potential appeal reaches toward two-thirds of all U.S. car buyers. Priced as low as $2,368 and able to accommodate a small family in its four seats, the Mustang seems destined...