Word: ibm
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Dates: during 1990-1999
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...they carried on the computer industry's fiercest rivalry. Based in suburban New York, International Business Machines has long looked down on Apple Computer, dismissing it as a ragtag bunch of rabble-rousers. Miles away, in both distance and culture, Silicon Valley-based Apple (1990 revenues: $5.6 billion) attacked IBM ($69 billion) as an impersonal bureaucracy, mocking the company in TV ads as Big Brother and depicting its customers as lemmings. The warring companies forced computer users to choose sides, sometimes dividing family members against one another. Those wanting easy-to-use, almost organic software favored Apple, while others threw...
...rapidly changing industry, IBM and Apple have found much in common lately. After years of dominating their own spheres of influence, they now face similar woes: declining market share, relentless low-cost competitors and rapidly aging technology. While IBM and Apple remain the biggest players, with a combined market share of 38%, their rivalry has lost its potency, as brand loyalty has given way to price competition. Today IBM and Apple are more like a pair of aging prizefighters whose bout gets second billing...
...companies decided last week to put away their boxing gloves. IBM and Apple plan to join forces and share technology in a potentially powerful partnership that could reshape the computer industry. The culmination of weeks of cross-country negotiations, the collaboration could help plug large gaps in their product lines and position both companies for the future. Among the elements...
...potential for abuse of such systems has been amply demonstrated. Until quite recently, the white-ruled government of South Africa employed pass-card and fingerprint systems, running on computers supplied by IBM and the British firm ICL, to enforce travel restrictions on the black population. This practice eventually led to a U.S.-government ban on the sale of computers to any apartheid-enforcing agency...
Many industries that are particularly sensitive to cyclical swings in business activity are hard pressed to notice any improvements yet. The hotel business has suffered deeply as such corporate giants as IBM and AT&T have slashed their travel budgets to hold down costs. "Our company logo ought to be SURVIVE TILL '95," says Darryl Hartley-Leonard, president of the Hyatt chain. "We cannot assume that this is just the typical business cycle of an American recession. In my 27 years in the business, I've never seen anything like this...