Word: ibm
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Dates: during 1990-1999
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...Microsoft? Measured by the standards of the computer makers, it seems relatively small. Its annual revenue is half that of Apple and one-fourteenth that of IBM. But software is vastly more profitable than hardware. Apple makes 3.3% profit on every dollar of sales, compared with nearly 25% for Microsoft. In some respects, the power Microsoft wields over the computer industry may exceed IBM's in its heyday...
...thing to bring to the computer-software business, where shifting alliances, rapid technological changes and intricate co-dependencies make plotting long-term strategies hazardous. For example, Software Arts, which invented the electronic spreadsheet, lost its market to Lotus because it failed to anticipate the impact of the IBM PC. Lotus, in turn, failed to recognize the importance of Windows and the Mac, and was overtaken by Microsoft...
...lowered prices to drive competitors out of business and then raised them to gouge consumers. "Microsoft cut prices when it didn't have to," says Jesse Berst, publisher of the industry newsletter Windows Watcher. "It's something that Apple could have done if they'd had the courage, and IBM...
...that makes it easier for users to move information from one Windows application to another-to shuttle an expense report from a spreadsheet to a word-processing document, for example. Apple is developing a competing system, called OpenDoc, that is supposed to run equally well on Windows, Mac and IBM's OS/2. But if a programmer uses OpenDoc instead of ole, he runs the risk that Microsoft will at some future point make a subtle change in Windows that would render his programs useless. "Everything Microsoft is building is linked to ole," says Jerry Michalski, editor of the newsletter Release...
...make my proposal selflessly, objectively, recognizing that from a programming standpoint, Windows isn't exactly poetry. It's counterintuitive and clunky, which is peculiar after all these years. Microsoft, you'll recall, came into being when Gates licensed to IBM his Disk Operating System, or DOS, which was supposed to make PCs easier to use. Later, Windows was supposed to make DOS easier to use. And a few months ago, Microsoft unleashed something called Bob, a program that's supposed to make Windows easier to use. Until a Bob helper is born, you can look forward to reading -- I swear...