Word: ibm
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Dates: during 1990-1999
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...IBM PS/ValuePoint: reasonably priced desktop PCs from the Big Blue. Best of all, you get IBM's unbeatable customer service...
...always trust that new dormmate of yours from Oklahoma who tries to sell you his 8MHz IBM PC which weighs at a bit less than 50 pounds. "It's heavier so it can hold all the chips," he says. Yeah, right...
...waste tons of time deciding whether to buy a PC (one that uses an Intel microprocessor; often called an IBM-compatible or clone) or a Macintosh. The truth is today there really isn't much difference between the two. PCs used to be super-cheap; but now the price war in the personal computer industry has forced Apple to roll out several affordable models. Macs formerly were the only computers that were user-friendly; but a PC equipped with Microsoft Windows or IBM's OS/2 2.1 is just as easy...
...aircraft and other products by phone because it is far cheaper than maintaining large sales forces. Telemarketers can reach business clients for about $10 a completed call, in contrast to the $800 it might cost a firm to have a salesman knock on the door. Says Brenda ) Bazan, an IBM marketing executive in Northern California: "We simply don't have enough people to get new customers, and we view telemarketing as a support system...
...IBM chairman Louis Gerstner, hoping to "get behind us this Chinese water torture we've been going through quarter after quarter," announced layoffs of 35,000 employees. The company posted an $8 billion loss for the second quarter and slashed its quarterly dividend from 54 cents to 25 cents...