Word: ibm
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...Microsoft? Measured by the standards of the computer makers, it seems relatively small. Its annual revenue is half that of Apple and one-fourteenth that of IBM. But software is vastly more profitable than hardware. Apple makes 3.3% profit on every dollar of sales, compared with nearly 25% for Microsoft. In some respects, the power Microsoft wields over the computer industry may exceed IBM's in its heyday...
...thing to bring to the computer-software business, where shifting alliances, rapid technological changes and intricate co-dependencies make plotting long-term strategies hazardous. For example, Software Arts, which invented the electronic spreadsheet, lost its market to Lotus because it failed to anticipate the impact of the IBM PC. Lotus, in turn, failed to recognize the importance of Windows and the Mac, and was overtaken by Microsoft...
...brand--defines the type of computer on your desk, although some brand-names are strongly linked to a microprocessor--for example, Macintosh is linked to both Motorola's 68000 and the PowerPC chip. When the computer store salesperson says that a computer conforms to the IBM PC standard or is Windows compatible, he or she is really referring to the computer's microprocessor...
...theory, therefore, RISC chips are the wave of the future and CISC chips are a technological dead-end. Most microprocessor companies have voted with their feet by shifting design resources to RISC-based architectures. MIPS, Hewlett-Packard, Digital Sun Microsystems, IBM, Apple and Motorola are all converts...
...think Al Carnesale has done a remarkable job of simultaneously fulfilling his roles as dean of the Kennedy School and provost of the University," said Roger B. Porter, IBM professor of business and government...