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...their easy-to-use Apple machines, the company, based in Cupertino, California, commands just 8% to 10% of the $75 billion market for personal computers and has been stuck at that level since 1984. The market is ruled by software giant Microsoft and chipmaker Intel, whose products run IBM-compatible machines, accounting for an astonishing 80% of the personal computers used around the world. "Apple still makes the best desktop systems out there, but it doesn't matter," says Richard Shaffer, president of Technologic Partners, a computer consulting firm. "With just a 10% market share, the best isn't good...

Author: /time Magazine | Title: Computer Dating | 11/7/1994 | See Source »

...thus came as no surprise in recent weeks when reports again swept Wall Street that IBM was about to make a substantial investment in Apple, or perhaps even buy the company. As a team, Apple and IBM could develop a universal operating system for their current and future desktop computers that could lure customers from Microsoft. "Right now it's like Switzerland," says Tim Bajarin, president of Creative Strategies Research International, which studies the computer industry. "You've got four different languages -- Apple's Mac OS, IBM's OS/2 and Unix, and Microsoft's Windows NT -- all looking...

Author: /time Magazine | Title: Computer Dating | 11/7/1994 | See Source »

...article caused a stir, says Womack, when "people began to sell their 10 shares of IBM because IBM gave money to Harvard. [President] Bok got some mail about it, but he wrote me a nice note...

Author: By Jeffrey C. Milder, | Title: At Harvard, Marxism Quietly Goes Out of Style | 10/31/1994 | See Source »

...IBM ordered by Katrina B. Barnett '98 arrived several weeks after she was told to expect it, long after she was sold computer accessories, including a printer...

Author: By Nicholas A. Stoller, | Title: Students Decry TPC Delays | 10/27/1994 | See Source »

When her computer finally arrived, Barnett realized TPC employees had made a fundamental mistake when they sold her the printer: it belonged with a Mac, not an IBM...

Author: By Nicholas A. Stoller, | Title: Students Decry TPC Delays | 10/27/1994 | See Source »

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