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Clever entrepreneurs and even established companies can profit from this volunteerism--but only if they don't get too greedy. The key, Benkler says, is "managing the marriage of money and nonmoney without making nonmoney feel like a sucker." In software, where IBM and other companies charge billions of dollars to install and run otherwise free Linux systems, this seems to be working--in part because Linux volunteers can make money from their expertise and there's a clear understanding of what one can charge...
...Women, By Women series. And at Keystone, Betty Fest has become the industry's best-known program for women. "We're trying to appeal to a broad audience and be cognizant of today's skier vs. the woman who skied 30 years ago," says Sue Greene, 70, a retired IBM executive who runs Betty Fest...
...black slums. In 1949 he enrolled at the U.S. Naval Academy, where he was inspired by the can-do regimentation of the military. But after a four-year minimum Navy hitch, he resigned to join a firm synonymous with the kind of corporate bureaucracy Perot now claims to disdain, IBM...
Perot says he knew so little about IBM that at first he thought it made only typewriters. Soon better informed, he became a Dallas-based computer supersalesman whose order books bulged so quickly that IBM put a cap on his commissions. In 1962, after five years, he founded EDS with $1,000 in capital as a company to process computerized data for other businesses. EDS quickly found a niche processing medical-insurance forms for Blue Cross and Blue Shield of Texas. In 1968, when Perot took his firm public, its revenues were $7.7 million. He managed to persuade underwriters...
...film's backers say they deliberately aimed to make "wealth enhancement" a major element of the project. "We desired to hit the masses, and money is the number one thing on the masses' minds," says Bob Rainone, a former IBM salesman and telcom exec who now serves as Byrne's U.S. business partner. Wealth enhancement is also part of the The Secret's business plan. Among the spinoff books expected in 2007 are The Secret Workbook and a collection of The Secret Success Stories. Byrne will also begin filming a sequel to The Secret in January, for an August release...