Word: ibmers
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...GERSTNER is the first non-IBMer to head International Business Machines in the company's 79-year history. To help carry out his mandate to change Big Blue's fortunes as well as its corporate culture, he has turned to a diverse group of outsiders...
...industry experience. Gerstner's main qualification is his ability to turn companies around by cutting costs, but he will have his work cut out for him at IBM, which has lost $7.8 billion in the past two years and cut 100,000 jobs since 1985. As the first non-IBMer ever to head the company, Gerstner will have to win over IBM's shell-shocked work force, which fears even more job cuts...
...also developing a raft of exotic technologies. These include Josephson Junction and quiteron switching devices that operate in trillionths of a second at temperatures that approach absolute zero (-459.67° F). Says one IBMer: "There's nothing, literally nothing, noteworthy in the field that IBM doesn't have its fingers into...
Traditionally, IBM has been so deep in talent that its alumni have gone on to staff laboratories and executive suites throughout the computer industry. "Almost everybody in the business seems to be a former IBMer," observes William Easterbrook, an ex-IBM manager in Copenhagen who now watches the computer industry for Kidder, Peabody, a Wall Street securities firm. Illustrious former employees include Gene Amdahl, founder of Amdahl Corp. (1982 sales: $462 million), which makes large computers; Joe M. Henson, president of Prime Computer (1982 sales: $436 million), a major producer of minicomputers; and David Martin, president of National Advanced Systems...
...salesmen can now drink at lunch, but if they do they are warned not to make further business calls that day. Male IBMers, who make up 80% of the 8,500-member U.S. sales force, must wear suits and ties when meeting prospective customers, although their shirts no longer must be white. Still, a neat and conservative appearance remains the IBM style. "I don't think I've ever seen an IBMer in a pink shirt or an outlandish tie," says Joseph Levy, a vice president for International Data, a Massachusetts-based computer market-research firm. The THINK...
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