Word: ibmers
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Dates: during 1990-1999
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...GERSTNER is the first non-IBMer to head International Business Machines in the company's 79-year history. To help carry out his mandate to change Big Blue's fortunes as well as its corporate culture, he has turned to a diverse group of outsiders...
...industry experience. Gerstner's main qualification is his ability to turn companies around by cutting costs, but he will have his work cut out for him at IBM, which has lost $7.8 billion in the past two years and cut 100,000 jobs since 1985. As the first non-IBMer ever to head the company, Gerstner will have to win over IBM's shell-shocked work force, which fears even more job cuts...
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