Word: ibook
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...they welcome me for a talk about the iPad, Apple's new product, which will be launched in a week and a half. Schiller is senior VP of worldwide product marketing, responsible for delivering Apple's latest baby. Cue is VP of Internet services, overseeing the iTunes, App and iBook online stores. (See the unveiling of Apple's iPad...
...course, am itching to try it, but first Cue takes me through the iBook application and its online store. There has been much talk of the iPad's dealing a death blow to Amazon's Kindle reader; publishers, it seems, have long yearned to escape from Amazon's tough control over pricing. I asked John Makinson, chairman and chief executive of Penguin, why he's so keen on the iPad. He told me he likes the fact that "it gives control back to us and allows us to discover how the market is developing. Frankly, when I saw the iPad...
...more to it than that; surely Apple stands at the intersection of liberal arts, technology and commerce? "Sure, what we do has to make commercial sense," Jobs concedes, "but it's never the starting point. We start with the product and the user experience. You seen an iBook yet?" His pleasure in showing me the Winnie the Pooh iBook bundled with every iPad is unaffected and engaging. He demonstrates how the case can be used as a lectern and as a stand. "I think the experience of using an iPad is going to be profound for many people," he says...
...iPad started it. When Apple introduced its new tablet device on Jan. 27, it also announced an iBook store where publishers could set their own prices for e-books. Publisher Macmillan responded by demanding that online retailer Amazon sell Macmillan e-books for as much as $14.99, up from $9.99. Amazon did not agree with that idea. The website removed "buy" buttons from e-texts published by Macmillan, angering authors and customers. Some prospective buyers, however, sided with Amazon, vowing that they would not pay more for Macmillan e-books. The freeze began to thaw Jan. 31, when Amazon started...
...packaging is nothing special, though Apple's trademark fine manufacturing tolerances are evident even in the box, which resists opening with a satisfying pneumatic counter-suck - the cover is so precisely made it's reluctant to let air flow in around it. I hooked the iPhone up to my iBook with a feeling of pride roughly comparable to that of someone setting up an old friend with a really hot blind date. iTunes needed to download a chunk of code before it would talk to the iPhone (as if it wanted to change before it met that really hot blind...