Word: ibook
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...your hand if you know the difference between the PowerBook 3400c/180 and the PowerBook 1400cs/166) with just four: the G3 desktop and laptop machines for the Mac-friendly publishing and graphics communities; the iMac desktop consumer machine; and the last pillar of Jobs' four-prong strategy, the consumer laptop iBook...
...tangerine or blueberry, comes the iBook, Apple's "iMac to go," a clamshell-shaped laptop that promises to do for the portable market what iMac did for the desktop--sell like crazy and leave the rest of the industry playing catch-up. The iBook, available this September, morphs iMac's elegant, curvilinear design and Life Savers colors into an affordable portable (see chart) with a bunch of minor innovations and one major one: AirPort, a PC version of the cordless phone. AirPort's snap-in card and UFO-shaped "base station" (a $400 optional package) allow up to 10 users...
...wrote the iBook? The project employed hundreds but had three primary authors: Jonathan Ive, the brilliant, soft-spoken V.P. of industrial design; senior V.P. of hardware engineering Jon Rubinstein; and, of course, Jobs himself, official purveyor of the vision thing, who delivered his basic concept in one pithy sentence: "The iBook is something you'd throw in your backpack...
...designed "holistically," each aspect of development altering every other as the project evolves, the design group producing first sketches, then computer work-ups and finally physical prototypes in a perpetual rondelet with the software guys, Rubinstein's hardware jocks and Jobs, who was a continual presence during the iBook's 18-month gestation...
Take, for instance, these three givens: the iBook is wireless, it needs a full-size keyboard, and it must make sense for schools. From here the design implications topple like dominos. Both the wireless idea and the education focus demand long battery life, because what's the point of lugging a wireless into class if the machine is always asking to be plugged in? But being able to run for six hours (the length of a school day) demanded a large battery, which the full keyboard forced down to the machine's bottom lip. The design guys, meanwhile, had decided...