Word: ibuka
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...tracks. On July 1, 1979, Sony Corp. introduced the Sony Walkman TPS-L2, a 14 ounce, blue-and-silver, portable cassette player with chunky buttons, headphones and a leather case. It even had a second earphone jack so that two people could listen in at once. Masaru Ibuka, Sony's co-founder, traveled often for business and would find himself lugging Sony's bulky TC-D5 cassette recorder around to listen to music. He asked Norio Ohga, then Executive Deputy President, to design a playback-only stereo version, optimized for use with headphones. Ibuka brought the result - a compact, high...
...Founded by two close friends, Masaru Ibuka and Akio Morita, in 1946, the company rapidly developed a reputation for high-quality, well-designed radios, tape recorders and TVs. You can even claim that with the introduction in 1979 of the Walkman-the device that enabled millions to listen to music while commuting to work or jogging-Sony all but invented multitasking, that combined benefit and scourge of modern life. Along the way, Sony's founders managed to pull off a difficult double act. On the one hand, they recognized that if the company was to grow to its full potential...
...have accused the government of milking international sympathy over the genocide for political gain while failing to adequately care for those who suffered. Meanwhile, the speaker of parliament, a Tutsi genocide survivor, has sought asylum abroad, alleging that corruption charges against him were trumped up. The vice president of Ibuka (meaning "Remember!" in Kinyarwanda), the leading survivors' association, also fled the country early last year after his brother was assassinated by men in military uniform...
Complementing Morita's unusual focus on brand identity were the talents of his co-founder, Masaru Ibuka, the engineering and product-design force behind Sony's inventions. The combination worked well. The two sought to provide the best available technology and quality to the consumer. One of Sony's first products was a transistor radio, produced in 1955. While the transistor was developed by Bell Labs and produced by Western Electric, it was Sony that first used it for a small pocket radio, in 1957, creating a new market in the bargain...
...creation of the name Sony highlights Morita's intuition and determination to communicate globally. He wanted a name recognizable everywhere: creative, Roman letters, short and catchy. Morita and Ibuka pored over dictionaries and found the word sonus, which in Latin means sound. In addition, the word sonny was part of the pop vernacular in America at the time, and they thought it suggested a company made up of young people with abundant energy. The combination of the two formed Sony...