Word: ice-cream
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Just inside the Flynn Theater in Burlington, Vermont, Ben Cohen and Jerry Greenfield stand aside as twentysomethings stream by to find seats at a rare hometown concert by the rock band Phish--a treat the ice-cream magnates have sponsored to raise money to clean up nearby Lake Champlain. A girl recognizes Ben. "Could I, like, make a suggestion?" she asks. "It'd be really great if you could make a marshmallow for us vegetarians...
...have just entered the socially conscious zone, where certain ice-cream lovers expect Ben & Jerry's Homemade not only to clean up the lake but to rid marshmallows of their faint animal by-products too. And, whoa. In this case, anyway, Ben & Jerry's had the answer: it uses a substitute for marshmallow gelatin, which comes from bones. Voila, a loyal customer...
Recently, I was in an ice-cream parlor in San Francisco that served the sort of fresh-fruit drinks sometimes called smoothies, and I noticed that the add-ins you could get in your smoothie (most of them for an extra 50[cents]), were listed as follows: "spirulina, bee pollen, brewer's yeast, calcium, ginseng, lecithin, protein powder mix, vitamins & minerals, and wheat germ." In Kansas City, people would pay a lot more than 50[cents] to have any of those things removed from whatever they were eating and replaced with Betty Lucas' chicken batter...
...great happiness. I thought of other things I cannot name. Then I thought of my mother, 89, her once fine and witty mind assaulted by Alzheimer's but otherwise, and cruelly, in excellent health. I thought of her sitting on a beach under a striped umbrella holding a vanilla ice-cream cone, while I, at a distance, built a fort...
...stave off creditors, Lewis shut down unprofitable operations, including a dairy plant in Switzerland, and she accelerated the divestiture program started by her husband and Fugett. She quickly jettisoned eight businesses, including ice-cream companies in Denmark, Belgium and Germany. In addition to eliminating the corporate toys, Lewis cut 500 jobs, including half the corporate staff...