Word: ice-cream
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...does 60% of its business during warm-weather months-and ice cream plays a key part. Says Executive Vice President Merrill L. Bank, 52, who married a Shapiro: "The old days, when you walked into a drugstore and bought a hand-dipped product, are gone forever." Today, packaged ice-cream accounts for 72% of the 800 million gallons sold annually in the U.S. To win that market, Maryland Cup developed the Flex-E-Fill, a 1,200-lb. stainless steel machine capable of packaging 44 kinds of ice-cream products in different sizes at speeds of up to 200 pieces...
Maryland Cup also develops ice-cream specialties to build up the business. One new one this summer is the Cannonball, a plastic cone with a gum-ball at the bottom of the ice cream. Another is called the Madcap and may revolutionize the Popsicle market. Madcaps are inverted cones of ice cream on a stick, can be spewed out in carloads by the Flex-E-Fills, and will, Maryland Cup hopes, dominate the "sticks" that are ice cream's biggest single specialty seller...
Peace & Harmony. The Shapiros have a special taste for ice cream, since their $100 million concern began in 1911 as a Boston ice-cream-cone bakery. Immigrating there from Russia, Brothers Nathan and Joseph Shapiro devised a technique of using rotary bakers instead of the single-line machinery in common use. Borrowing $10,000 from an uncle, they formed their own company, soon moved it to Baltimore-logically assuming that, since the weather there was warmer ice-cream sales would be higher...
...Ice-Cream Trucks. Tel Aviv's residents got the news only 30 minutes after the first air-raid siren, as Radio Kol Israel interrupted its regular broadcast to announce that heavy fighting had begun against "Egyptian armored and aerial forces which moved against Israel." Lively Jewish folk tunes, rousing Israeli pioneer songs and stirring military marches, including the theme song from The Bridge on the River Kwai, filled the air waves until Defense Minister Dayan came on. His message, like the man, was economical and blunt, concluding with: "Soldiers of the Israel Defense Forces, on this day our hopes...
...buses used to deliver the reservists to their units in the field were often reserves too: laundry trucks, ice-cream trucks, even taxis and private cars drafted along with Israel's men and women. All were elements of a superbly organized and functioning system that Major General Dayan helped to create between 1953 and 1956 when he was Israeli Chief-of-Staff. Israeli tanks, each manned by a single regular of Israel's 50,000-man standing army, waited in convenient tank parks for the two or three reservists required to complete each crew. The tanks were ready to move...