Word: ice
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...pictures of giant vanishing ice...
...gear, billings have plummeted and even prominent designers, from Frank Gehry to Norman Foster, have been forced to downsize staff and shut offices - which means that a lot of people in the field are finding themselves watching daytime TV. There is, however, one architecture-related business that is booming: ice cream...
...Ice cream sandwiches, to be exact, constructed and dispensed by a roving Los Angeles food truck that goes by the nom de glace Coolhaus - a nod to Rem Koolhaas, the Pritzker Prize-winning architect who designed Seattle's futuristic glass-and-steel Central Library. Coolhaus is not your average ice cream truck. For one, it doesn't play annoying, repetitive jingles. It is a tricked-out former postal wagon with a Barbie-pink custom roof, shiny wheel rims (acquired at an auto-body shop in East L.A.) and lots of photos of famous buildings, including Louis Kahn's concrete-heavy...
...That first weekend, the business broke even. By June, it was operating in the black. "It's very profitable," says Case, who received her master's degree in architecture from UCLA last year. "It's almost better than architecture." (Read TIME'S 1981 cover story on ice cream...
...neck of L.A.'s suburban sprawl. And in a town where none other than Brad Pitt has made distinctive architecture as necessary as a personal trainer (Pitt interned at Gehry's office in 2004), the truck is regularly hired out for glitzy parties. (This past week, it handed out ice cream sandwiches at a Fox Studios event featuring actress Zooey Deschanel.) The business is doing so well, in fact, that Case regularly hears from unemployed former schoolmates. "People I went to grad school with, they're not working, so they'll call me," she says. "I only...