Word: icelander
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Dates: during 2000-2009
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From a high-rise office building just off a freeway in suburban Atlanta, for example, the eight virtual bosses of Popeyes last month orchestrated a restaurant opening in Iceland, designed a new outlet in Honduras and handled a chicken-supply crisis in Fairbanks, Alaska (which is so far from both the Atlanta headquarters and its vendors that it's treated like a foreign outpost...
...stopover on flights to Europe--get hooked on the place and become regulars. "I've been here five times," says Karin Ciescik, 45, a New York insurance broker. "I'm a polar buff. I just love the cold." Jeff Warren, managing director of Britain's Windrush Management, chose Iceland for a company holiday. Why? "If we went to Tenerife, we'd just hang around on the beach and drink, mon, so we decided to branch out," says this burly, dreadlocked native of Jamaica after a day of snowboarding in the Arctic cold. "This is one of the few places...
Such enthusiastic word of mouth has helped give the local tourist industry growth figures that a lot of FORTUNE 500 companies would envy: more than 53,000 Americans visited in 2000, up 20% from the year before, and the U.S. is now Iceland's No. 1 tourist market. Tourism generates 13.6% of Iceland's foreign earnings, making it the second biggest industry after fishing...
...Reykjavik (pop. 170,000) does not exactly offer world-class attractions. Its main shopping street has more Chinese restaurants than chic boutiques, and everything is expensive (a beer in a club costs about $7). "We are not a country that offers high-class tourism," admits Oddny Oladottir of the Iceland Tourist Board. "But for people interested in nature and geology, you can see a lot of things in a small area...
...considered a necessity. "We're not trying to be Merchant-Ivory here," says Levin, "[but] Lara is as British as Bond, and the heritage is really important." In the film Jolie does nearly all her own stunts, which include bungee jumping, sword fighting, spear throwing, and even dogsledding in Iceland (which stood in for Siberia). "People say to me, You're a serious actress playing an action movie," she says. "But this is the hardest thing I've ever done...