Word: icelanders
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...started his one-man-campaign for kids' health in 1991 with the book Go, Go, LazyTown! It became a best-seller in Iceland, and other LazyTown-branded books, stage musicals and a 24-hour radio station soon followed. After 10 years establishing the brand in Iceland and Scandinavia, Scheving decided to approach Nickelodeon with the idea of a TV show. He wowed Nick exec Brown Johnson - now the network's president of animation - with an exhaustingly acrobatic pitch. "Magnus walked into the meeting on his hands. We talked for a while about the show and then he started...
...your kids are suddenly getting active and eating their veggies, you may have a man from Iceland to thank. That man is Magnus Scheving, the 43-year-old creator of the hit show LazyTown. Your kids might know him as Sportacus, the super-fit star of the show, who for the past four years has been stealthily persuading children around the world that being healthy...
...ended up taking Scheving a little longer to meet the challenge. But five years after making the bet, he won silver at the 1994 World Aerobics Championship, and gold at the 1994 and 1995 European Championships. (His friend was crowned Iceland's snooker champion in 1993). As a sporting celebrity, Scheving was booked to deliver motivational talks across Europe. And it was while he was lecturing adults on the need to stay fit that Scheving spotted a gap in the market: "I realized that nobody was acting as a healthy role model for kids...
Three new reports by research teams in the U.S., Europe and Iceland have identified, for the first time, specific gene variants that appear to make some smokers and former smokers more susceptible than others to cancer. The two variants - or differences in a single nucleotide - exist in about 34% of the population and occur in genes in the same region of the long arm of chromosome 15. Those genes code for nicotinic acetylcholine receptors, cell-surface proteins that selectively bind to nicotine molecules. Once nicotine attaches to these receptors, a series of changes in the cells is triggered...
What sets the new research apart from previous studies of lung-cancer genes is the researchers' effort to separate the influence of genetic variants on cancer risk from the impact of years of smoking. One study - led by scientists at DeCODE Genetics in Iceland - found that smokers who had one copy of either of the genetic variants smoked more per day than others. The findings suggest that the specific gene variants may increase nicotine addiction, making smokers less likely to quit smoking, and, therefore, increasing their risk of cancer...