Word: ices
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Dates: during 1930-1939
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None enjoyed this jest better than ponderous, granitic Roman Catholic Pierce Butler. The man who died alone in Washington's Garfield Memorial Hospital last week was as solid as arctic ice, but a friend to his friends, an honest foe to his foes, a tender father to his incurably ill daughter Margaret. Legends accumulated around softer men, not around Pierce Butler-except about his enthusiastic, notorious golf (he never broke 110), which he endured with almost masochistic resignation...
...dreams, Dr. Thomas C. Poulter, Polar explorer, saw a 37-ton Jules Verne monster sidling over ice crevasses, carrying an airplane pickaback, and accommodating in its insides everything four explorers would need for a twelve-month tour of the Antarctic...
Hearty congratulations to TIME for recalling its Sports Editor from the Antarctic coverage of ice hockey among the penguins, or wherever he has been during Major Bob Neyland's twelve years as Head Football Coach at the University of Tennessee...
...Ice companies began replacing old ice wagons with enameled delivery trucks, streamlined and enclosed. Instead of open collar and rubber backsheet, icemen began to wear natty uniforms and bow ties; to use instead of ice tongs drip-proof canvas carriers; to wipe up water when they accidentally spilled it on the floor, to shun the honest word "icebox" and call it "ice refrigerator...
Significance. All this merchandising effort was not in vain. The adverse trend up to 1935 was definitely checked. This year's ice sales are estimated at 9% above 1935's. But the effort that checked the trend has not reversed it. In 1926 some 1,500,000 iceboxes were sold; in 1936, best recent year, only 600,000, and in 1936 2,000,000 electric "iceboxes" were sold...