Word: ichinomiya
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When Sony ends production at its Ichinomiya plant sometime during the next five months, the company will be closing the book on a symbol of its golden age. For 40 years, the assembly lines at Ichinomiya, located southwest of Tokyo, have churned out products like Trinitron TVs that have helped make the Sony brand synonymous with quality and innovation in the minds of consumers worldwide. (See pictures of the history of Japan's interaction with the world...
...Sony, inventor of the portable music player and now known for digital cameras, LCD TVs and the PlayStation game machine, has stumbled in recent years. With demand for electronics collapsing as the world sinks into recession, the company finds itself increasingly adrift from its glory days, notwithstanding the Ichinomiya closure. Last week, Sony reported that it fell into the red in its latest quarter and repeated its forecast for an operating loss of $2.9 billion in the year ending March 31, its first such loss in 14 years...
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