Word: icing
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Dates: during 1990-1999
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NASCAR likens car racing to ice hockey in its appeal--mostly white, yes, but diversifying. NASCAR has a handful of black crew members and drivers, and one team is owned by basketball legend Julius Erving and former pro-football star Joe Washington. "Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product," says France. "It is no different...
...could pick up a phone, as he did in late 1997, and persuade his brethren at banks and trading firms up and down Wall Street to keep their money invested in South Korea, an economy that at the time was melting down faster than a scoop of ice cream on a hot asphalt road...
From the start, the culture gap made DaimlerChrysler's post-marriage period of adjustment more difficult than that of any other merger around. When Stallkamp and two other Chrysler execs named Tom were introduced to their German counterparts, who by custom all use the title Doctor, Stallkamp broke the ice. "Titles are important in America too," he said. "'Tom' is the title you get when you have an M.B.A...
...WHERE CHARACTER COUNTS! No separate classes in character are taught, but teachers say it is integrated into the curriculum; thus a lesson about Helen Keller becomes a case study in courage and persistence. Students who demonstrate any of the pillars get their pictures posted in the hallway and free ice cream. Character ed, says principal David Steinberg, "is our philosophical glue." Among some students, though, there are signs the glue doesn't stick. "Most people just follow it to get the award," says sixth-grader Novlette Akinseye. "Sometimes it is really pushed into our heads," says seventh-grader Victoria McConnell...
...mountaineers who get buried in avalanches will soon have a new way to stay alive while waiting to be rescued. The AvaLung by Black Diamond Equipment ($200, available in September) is a special mesh vest designed to keep snow from melting around the face and freezing into a deadly ice mask. A tube filters fresh air into the wearer's mouth and then channels warm, moist, exhaled air safely out the back...