Word: icon
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Dates: during 1990-1999
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...most recent addition to Harvard's publishing scene put out its first issue this week, but don't expect to find it in your mailbox or dining hall--check the Internet instead. Icon Magazine is viewable only at www.digitas.harvard.edu/~icon/....
Previously, there have been a few attempts at online magazines at the College, but Icon's editors said they hope to really make a go of the idea. Various print publications on campus have maintained Web sites for some time, but Icon claims to be the first that is specifically designed to harness the Internet's capabilities...
...VOLKSWAGEN BEETLE The people's car became a 20th century icon as well as a huge commercial success, despite its provenance as a project of Hitler's. The Bug slowly caught on in the '50s among practical-minded buyers, and then in the '60s became a groovy symbol of peace and love...
...that Watson went home to was an American icon. It was the outgrowth of a debt-ridden maker of scales, time clocks and accounting machines that his father took charge of in 1914--the year Tom Jr. was born. The elder Watson created a fanatically loyal work force at IBM--the company's name since 1924--hanging THINK signs everywhere, leading employee sing-alongs (corporate anthem: Hail to IBM) and dictating everything from office attire (white shirt, dark suit) to policies on smoking and drinking (forbidden on the job and strongly discouraged off it). IBM dominated the market for punch...
...goal: to hire the smartest guy in the class to come down to Bentonville, Ark., and computerize his operations. He realized that he could not grow at the pace he desired without computerizing merchandise controls. He was right, of course, and Wal-Mart went on to become the icon of just-in-time inventory control and sophisticated logistics--the ultimate user of information as a competitive advantage. Today Wal-Mart's computer database is second only to the Pentagon's in capacity, and though he is rarely remembered that way, Walton may have been the first true information...