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...able to get their picture taken with the leader of this urbane revolution, a capitalist Che Guevara literally rolling out the red carpet for his U.S. invasion. This glitzy cafe opening seems an odd counterpoint to the poncho-clad Juan Valdez and his trusty mule Conchita, but the advertising icon needs all the fanfare he can muster for his daunting new mission: to make Colombian coffee hip enough for the Starbucks generation to start caring about his hills of beans...
BREWING A BRAND A makeover for Colombian coffee icon Juan Valdez...
...Icon Cartier...
...just six years, Dr. Phil McGraw has, with Oprah Winfrey's help, gone from an obscure Texas courtroom consultant to a household name and television icon. This month Dr. Phil, 54, launches the third season of his syndicated talk show, hosts a prime-time network special and publishes a new self-help book. TIME's Jeffrey Ressner caught up with him at his Los Angeles office...
...betting this fall. From Ray (Charles, that is) to Che (Guevara), we are going to see a lot of real people--all male, natch--battling their way to triumph or martyrdom. Jamie Foxx is perfectly cast as the singer overcoming blindness and addiction on his way to becoming an icon. Colin Farrell too seems freakishly right--with the possible exception of the hair--as the charismatic, ambitious Alexander the Great in Oliver Stone's Alexander. The Motorcycle Diaries features Gael Garcia Bernal as a carefree Guevara vrooming around South America on his hog, looking for fun but discovering the beginnings...