Word: icon
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...understatement: CBGB quickly became a scene in Manhattan; Mick Jagger, Andy Warhol, Allen Ginsberg and Paul Simon all rocked out to bands that were signing record deals left and right. Musicians like the Police, Bruce Springsteen and even Alan Jackson all graced Kristal's stage. CBGB became an icon and a brand...
...takes off the helmet, he should be you," says Marty O'Donnell, Halo 's audio director. "I mean, that's the big deal. Taking off the helmet is unacceptable." Engineering lead Chris Butcher agrees: "It's your experience. You have to be able to pour yourself into that icon." When nongamers look at the Master Chief's helmet, they see a forbidding, anonymous mask. But when gamers look at it, they see a mirror. They see themselves...
...family's long, storied history with the company's products, claiming a mother or grandmother cooked on a Viking. Andrews smiles and nods, knowing that couldn't possibly be true. Viking turns 20 this year. "It just seems like we have been around forever because Viking is an icon," he says...
Going from zero to icon in 20 years was no accident. Viking founder and CEO Fred Carl set out to create a brand that would become synonymous with professional-class home cooking. He picked a look (industrial), a niche (upscale) and a mission (to be on the cutting edge of the food movement), and has not deviated. "I reminded our people that we were a culinary company, not a manufacturing company, and that was going to make Viking different," he says. "I knew this would build brand awareness and image faster than just advertising and sales promotions...
...mess," recalls Jim Helman, a white neighborhood activist. "And along comes this diminutive little thing [Golden] who promises to do this ridiculous project that turns out to be anything but ridiculous." The community rallied around the project, and Helman says the resulting mural, called The Peace Wall, is "an icon...