Word: iconic
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...Reebok, and by 1984 had dropped out of college and was putting all his time into marketing his company's soft, brightly colored leather sneakers. His timing was perfect. Reeboks became standard equipment for the suddenly booming women's aerobics movement. And they became such a hip fashion icon that in 1986 Mick Jagger had to write Fireman directly to request a pair because they were sold out in London. And everywhere else...
...Kennedy in public life, it helps to have already come to terms with what it means to be a Kennedy in private life. Both Joe II, the firstborn male of the third generation, and Max, the younger brother born too late to know his father as anything but an icon, seemed to feel entitled to hold office. But they learned the hard way that modern politics spits out Kennedys who don't make the grade...
That is why the nearly century-old American industrial icon has so much riding on the V-Rod, the sleek, radically new bike it will unveil at this year's gathering. Even though the company, based in Milwaukee, Wis., is firing on all cylinders, it could be headed for a nasty spill if it doesn't navigate this generational speed bump. Despite its powerful brand, Harley has failed to attract enough young riders, who prefer the speedy, more technically advanced machines from Asian powers like Honda and Yamaha and European rivals BMW and Ducati. While it still leads the pack...
...revenge attack - Devi had been held prisoner and repeatedly gang-raped by upper-caste men of the village earlier the same year. And while it established her notoriety as one of India?s most-wanted bandits, in the eyes of millions of Dalits it also turned her into an icon of resistance against caste abuse. And she burnished her legend by eluding capture in the rugged mountains of Uttar and Madya Pradesh...
Everyone calls him Stelios. It's part of a strategy inspired by Richard Branson, founder of Virgin. The idea is to become a populist icon behind a brand that is expandable to any number of consumer businesses. Populism is good for business, though a little odd for the billionaire son of a Greek Cypriot shipping magnate who spends his weekends in Monaco. Stelios started in his dad's business of oil tankers but became famous with easyJet, a no-frills airline modeled on U.S. carrier Southwest Airlines. EasyJet now flies to 18 cities in Europe; its planes are more than...