Word: ida
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...WORK-Ida M. Tarbell-Macmillan...
McClure's greatest sensation was Ida Tarbell's The History of the Standard Oil Company. This week Miss Tarbell, now 81, tells the story in a benign, careful, unsensational autobiography which contains the best account to date of McClure's great days. She was freelancing in Paris in 1892, when a slight, restless, sandy-haired young man bounded up the 80 steps to her apartment, announced that he was Samuel Sidney McClure, said he could stay only ten minutes, talked over plans for articles for hours, rushed off to Switzerland after borrowing $40 from his future star...
...with despairing laments that the magazine was dying (its circulation climbed from 8,000 to 750,000 in twelve years), that the staff could not understand him. Reading the files of a rival publication, he exclaimed, "Not a Lincoln article! It is not a great magazine!" Thereupon he set Ida Tarbell to writing her enormously successful Life of Lincoln. Editor Lincoln Steffens was bewildered by the passion with which McClure ran staff meetings, spouted good and bad ideas-one of them, that Steffens could not edit a magazine in an office. To get away, Steffens traveled through the Middle West...
...fear Brenda's being spoiled," disapproved her paternal grandaunt, Mrs. Ida Spear of Boston. "I bemoan all this spectacular notoriety...
SANTA BARBARA, Calif--Louis Hayward, 29-year-old film star, and Ida Lupino, British actress, were married today...