Word: idc
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Dates: during 1980-1989
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...Princess Idc...
...struggle between IBM and its Japanese competitors is most intense in Japan, where IBM lost its No. 1 position to Fujitsu in 1979. IBM Japan, the company's wholly owned subsidiary, is fighting back. "They are becoming surprisingly aggressive," says Yuji Ogino, managing director of IDC Japan, a unit of International Data. IBM Japan, which employs 13,000 Japanese workers, has been slashing prices and launching new marketing drives in a bid to win back its overall lead. Admits a spokesman for a rival Japanese firm: "IBM is an enormous competitor...
...firms used hard-sell, boiler-room techniques. Customers buying a stone were given a certificate that theoretically verified its worth by attesting to its color and brilliance. The largest firm in the field was International Diamond Corp., which in its six years of existence sold 250,000 stones. IDC buyers received a promise that the firm would help resell the stones and were told that no customer had ever lost any money this...