Word: iddon
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Report from Rainbow Land For millions of British newspaper readers, the U.S. is "Rainbow Land," a world of dazzling fluff and foolishness. The man who paints it that way is Britain's favorite Manhattan columnist, a sleekly combed English reporter named Don Iddon, who writes his weekly "Don Iddon's Diary" for the London Daily Mail (circ. 2,293,565) and a string of other papers on the Continent and through the British Commonwealth. Since British newspapers generally do an indifferent job of covering the U.S., many readers rely on Iddon's hodgepodge of gossip, pressagentry...
...news rarely makes the front pages-unless it is such musicomedy stuff as the "Hollywood hearings." In general, the U.S. is covered by such grab-bag gossips as Don Iddon (in the Mail) and C. V. R. Thompson (in the Express). Without such serious correspondents as Sir Willmott Lewis of the Times and Alistair Cooke, the Manchester Guardian's man at U.N., and the shrewd jotters of the "American Survey" in Geoffrey Crowther's Economist, an American in London would feel hopelessly cut off from home...
Explained Daily Mailman Don Iddon, head U.S. correspondent: "We just thought the people over here would be interested in seeing the kind of news the British people are reading." Actually few people will get a glimpse of the Daily Mail's U.S. edition, at least for a while. There will be no newsstand sale. Copies at first will be distributed free to only about "3,000 prominent Americans...
Annoyed most was the London Sunday Dispatch's irascible, Hearst-like Don Iddon. He fired a transatlantic cable: "This is a protest. . . . The American censorship is tough and hard and very stringent. . . . We are all worried. . . . Last week I had seven dispatches either suppressed in their entirety or so badly mauled . . . they were ruined...