Word: idea
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Dates: during 1920-1929
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...course, as everyone knows, Emerson did not mention mousetraps in his essay; but the idea that the man who made the best product would attract the most customers was his. It was the Chicago Tribune, which first used mouse-trap in parodying the Emerson thought...
Pilot Parker W. ("Shorty") Cramer, 33, was the man who initiated the Chicago-to-Berlin idea. He has been arguing for such a flight for five years. Last year he persuaded Rockford, Ill. boosters to finance him on a trip with Bert Hassell in the Greater Rockford. They got as far as stormy Greenland (TIME, Sept. 10). Two months ago Cramer backed Aviation Editor Wood into a Chicago hotel room and talked sport, adventure, glory at him. The trip would be safe and sure. They would fly from Chicago to Milwaukee, make a courteous gesture to Leif Ericsson...
...aviation country club, the Westchester near Greenwich. Conn., will begin operations within a few weeks. Others already in process of organization will be at Philadelphia, Newport, Pittsburgh, Cleveland, Chicago, Los Angeles and San Francisco. Ruth Nichols, pilot-saleslady, is now on the Pacific Coast explaining the Aviation Country Club idea...
...That idea is to have a club near the well-to-do suburbs of every large city. The clubs will have their own club houses. hangars, planes, landing fields. Members belong to the national organization and have the full privileges of every local club?hiring planes for sport, business, travel or training, or parking their own planes...
...motion picture industry is concerned not at all about standards either of taste or morals. ... It conceived the bright idea, a few years ago, that simpleminded and possibly sensitive church folk could be lured into supporting the movies and keeping their mouths shut about censorship if the industry could be dressed up with a Presbyterian elder. And it has worked pretty well. . . . But it isn't going to work much longer...