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Word: idea (lookup in dictionary) (lookup stats)
Dates: during 1920-1929
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Usage:

...acts of argument, this is the necessity with which he is faced, and the Cabinet sits, engaged in nervous little pastimes, waiting for doom, while a clock ticks and the audience remembers happily that it is all a play. Then one member of the Cabinet gets the bright idea of murdering the scientist...

Author: /time Magazine | Title: The Theatre: New Plays in Manhattan: Dec. 24, 1928 | 12/24/1928 | See Source »

...years ago that the idea of Shredded Wheat was first conceived. At that time (1893) one Henry D. Perky, a dyspeptic lawyer, was trying a lawsuit in a small Nebraska town. Breakfasting one morning at the community's only hotel, Lawyer Perky noticed a fellow breakfaster eating what looked like a saucer of whole wheat grain. He would take a large spoon and break up the cooked whole wheat, add milk and cream, and consume. Curious, Lawyer Perky asked questions...

Author: /time Magazine | Title: Business & Finance: N. B. C--Shredded Wheat | 12/24/1928 | See Source »

...advertising of one product. General Motors has spent about $17,000,000 in a year's advertising, but this amount included many cars, many agencies. The theme of the 1929 Lucky Strike campaign will presumably be the "Reach for a Lucky when you feel like eating sweets" idea which has already provoked a war between the candy industry and American Tobacco Co. Lord & Thomas and Logan is handling the account...

Author: /time Magazine | Title: Business & Finance: 12300000 | 12/24/1928 | See Source »

...recall the stares a man once gave me when I wrote down my occupation as 'composer.' Might just as well have written down 'ballet dancer.' People had the idea that music was a woman's business, like, well, like knitting. A musician and a poet had a pretty hard...

Author: /time Magazine | Title: Music: Orchestra & Toothbrush | 12/24/1928 | See Source »

...stand superior to the orchestras of any other country in the world-and the Cleveland Orchestra is included in that number. . . . And probably the principal reason it can stand up among the world's greatest is the fact that it has had one conductor for ten years. The idea that an orchestra must have a guest conductor every so often is like a series of companionate marriages. About as soon as the women begin to get used to one man, they have to start all over again and learn someone else's faults. . . . An orchestra ought...

Author: /time Magazine | Title: Music: Orchestra & Toothbrush | 12/24/1928 | See Source »

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