Word: idea
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Dates: during 1920-1929
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...Does the voter dislike or does he desire, at this time, the idea of a change, a transition from something familiar to something unfamiliar, in the governance...
...Wichita (Kan.) Beacon, governor of Kansas (1919-23), publicityman for Nominee Hoover (1928). Victor Rosewater succeeded his father, sold the Bee to a grain merchant named Nelson B. Updike, who merged it with the evening Omaha Daily News. Mr. Updike bought the Bee because he had an idea, stillborn, that he could send John Joseph Pershing to the White House. Another idea, successful, was to import Arthur Brisbane's daily chitchat...
This and more is the masthead of the Overland Mail, daily tabloid, born last fortnight on the Gold Coast Limited of the Union Pacific Railroad, somewhere between Chicago and the Pacific Ocean. The idea: to entertain patrons of the train, to tell them yarns about the scenery and the towns through which they pass...
Anthracite coal is always put through several washes before reaching the consumer. The Glen Alden Coal Co. of Buffalo and Rochester, N. Y., has made the last wash a blueing process. The idea: to make coal attractive, to give it advertising appeal under the trade name of "Blue Diamond." The dyeing process costs only three or four cents a ton, does not impair the heating power of coal...
...Dance. Hollywood has the fixed idea that, in every cinema about Russia, the handsome grand duke must inwardly love the down-trodden peasantry and must outwardly love one peasant girl. The upshot is that, inevitably, the grand duke and the girl escape across the border to avoid being butchered by the shaggy Soviets. In The Red Dance they do it in an airplane. And yet, the film is first-class entertainment. Dolores Del Rio and Charles Farrell are a capable pair, though they do not look very Russian. To Ivan Linow went the sympathy and the praise of the audience...