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Word: idea (lookup in dictionary) (lookup stats)
Dates: during 1930-1939
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Usage:

...Commissioner, longtime head of Seattle's municipal power system and now administrator of Bonneville Dam, is a standard yardstick for all Federal power projects. Last week Administrator Ross took his yardstick formula to President Roosevelt at Hyde Park for approval. The President approved for Bonneville only, but the idea seemed to be that if it worked at Bonneville the formula would be applied permanently to TVA, Boulder and Grand Coulee Dams and the "little TVAs" of the future. Said Mr. Ross: "We ought to be businesslike about this thing and pay Uncle Sam back the money he puts...

Author: /time Magazine | Title: POWER: Yardstick v. Slapstick | 11/8/1937 | See Source »

When Brothers John & Gardner Cowles Jr., publishers of the Des Moines Register & Tribune, started Look ten months ago they had no idea whether they would sell 60,000 or 600,000 copies. First issue of the 10? monthly gravure picture magazine was a 705,000 sellout, and the present 1,700,000 circulation came in generous leaps & bounds as the monthly became a fortnightly. But Look did not decide to accept advertising until three months ago when the Brothers Cowles took Ned Doyle, a wiry, 34-year-old Hibernian, from the eastern advertising managership of Cosmopolitan. Mr. Doyle was given...

Author: /time Magazine | Title: Press: Ads to Look | 11/8/1937 | See Source »

With the group of thirty now inaugurating the plan go the hopes of all those who are interested in one of the major contributions of President Conant's regime. And for the future it is hoped that the idea will catch the imagination of even more undergraduates, and lure them into a plan of study that promises to pay dividends not only while they are in Harvard, but throughout their lives...

Author: NO WRITER ATTRIBUTED | Title: AMERICAN HISTORY FOR YOUNG AMERICANS | 11/3/1937 | See Source »

Observer Morgan in his chapter Behind the Ceremonies, points out that the canonization of a Catholic saint, although it is at least as elaborate as the British Coronation, is never rehearsed. Canonizations "being purely religious exercises the idea of rehearsal is repugnant. . . . These grandiose functions are held at such in frequent intervals that the performers, except the Pope, the Pontifical Court and the College of Cardinals are never the same. [Yet] they must appear spontaneously perfect, as if each single participant had known his part for a lifetime and acted from inherent impulse. . . . One interesting particular is that gifts...

Author: /time Magazine | Title: Religion: Interesting Particulars | 11/1/1937 | See Source »

...Breaks." Lawrence conceived the basic idea of the cyclotron in 1929 when he read a paper by an obscure German on the behavior of ions in a magnetic field. Next year he and three co-workers -Niels Edlefsen, M. Stanley Livingston and David Sloan-built the first cyclotron with a tank six inches across and a small magnet. It worked, but Lawrence pined for a bigger magnet...

Author: /time Magazine | Title: Science: Cyclotron Man | 11/1/1937 | See Source »

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