Word: idea
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Dates: during 1930-1939
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...Parachute Jump is an offshoot of a practical idea, employed since 1932 by the Soviet Union to help train military and civilian fliers. Today, at Hightstown, N. J.'s military training towers, the Jump corresponds to the first step in teaching aviators to bail out. At Hightstown it is called "captive drop with seat"; next comes "captive drop with harness"; there after, free drops without safety cables...
...self-liquidating. Governor Eccles lifted the veil to the extent of listing "toll roads, tunnels and bridges; rural rehabilitation and farm tenancy loans, especially in the South . . . extension of the rural electrification program; hospital and sanitation facilities . . . expansion of public housing." President Roosevelt referred specifically to the idea of U. S. investment in railroad equipment and said what was being studied was the method of handling it: by loans, or through a new Federal corporation (within RFC) which would keep title to the equipment, lease it to the roads...
...Yale boat race approached, a panicky Harvard crew decided it could not win without inspiration: Since most members of the crew liked to gloat over Milton Caniff's comic strip, Terry and the Pirates, which runs daily in the Boston Herald, they hit on the idea of asking him to send them a picture of one of his luscious, semi-nude female characters. Cartoonist Caniff obliged with a sketch of a girl named Burma. Harvard won by six lengths...
...Jack's speakeasy on Manhattan's West 45th Street before Publisher George T. Delacorte hired him to put out a bathroom burlesque of bathroom advertising called Ballyhoo. In four issues circulation went up to 1,000,000. Long after later issues and lesser imitators had made the idea as stale as a used towel, Messrs, Delacorte & Anthony continued to put out Ballyhoo. It shrank to digest size, became a quarterly. Finally, two months ago, it folded...
...Ballyhoo's heyday Editor Anthony wrote a musical show, also called Ballyhoo, which profited from the magazine's popularity. Wracking his brains for a new magazine idea, he hit upon the reverse procedure. With Hellzapoppin still a sellout after eight months on Broadway, Norman Anthony offered Producers Olsen & Johnson half a cent a copy for permission to use the title for a magazine.* Having little ready cash, he got a printer and a paperseller to take a chance on three issues, bought $300 worth of art, then sat down in his room in the Parkside Hotel and wrote...