Word: idea
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Dates: during 1930-1939
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...This idea has been adopted in several European countries, especially Germany and Italy, where athletics for the individual are stressed with excellent results...
Most revolutionary radio idea since Charlie McCarthy is The Circle, which for the last five weeks, courtesy of Kellogg's Corn Flakes, has been capping the great Sunday night radio vaudeville show. For its contracted year on the air, The Circle will cost more than $2,000,000, or about as much as it would cost (retail) to pave the way from Manhattan to Hollywood with boxes of Corn Flakes. Of this colossal pile, about $15,000 goes for its hour of radio time each week (10-11 EST) and some $25,000 a week for talent. Last week...
...scientist, Everson recognized genius when he heard his gangling new employe's television theory. He went to see two officers of San Francisco's Crocker First National Bank, Jesse B. McCargar and the late James J. Fagan. Crusty Banker Fagan remarked: "Well, that is a damn fool idea but someone ought to put money into it and someone that can afford to lose it." He and McCargar put up an initial $25,000. The year...
...that epitome of capitalism, Marshall Field & Co., was hard-pressed enough to give a New Deal idea a try. Having lost $13,200,000 in the four previous years, the worried directors hired an ex-professor named James O. McKinsey to diagnose the case. Business Analyst McKinsey so impressed the directors that they soon made him chairman and absolute dictator of company policy (TIME...
...balance this present emphasis on victorious teams, the idea of a new trophy which would be presented to the house with the largest percentage participation in the athletic program has been suggested. This type of trophy would greatly aid in the success of the House Athletic Program in that it would favor the house which had the most rather than the best men on the field. Thus it would be in keeping with the original conception of house athletics which, far from producing athletes of varsity calibre, was to give each undergraduate an opportunity to compete in organized athletics...