Word: idea
(lookup in dictionary)
(lookup stats)
Dates: during 1930-1939
Sort By: most recent first
(reverse)
...carrying out his second aim, Director Cahill has shown himself a remarkably astute social engineer. His first move was to make hefty, dark-eyed, Thomas C. Parker of Richmond, Va., his Assistant and Regional Director for the South. Parker, like Cahill, was devoted to the idea of building up community art centres. They began in the South, where Holger Cahill had observed the greatest need. The First Federal-sponsored community centre was started by Director Parker in Raleigh, N. C., in January 1936. Since then Assistant Parker, operating from his office in the Project's old building on Washington...
...equally forward-looking FCC is already nursing a headache over the prospective problem of assigning ultra-high-frequency wave lengths when each television station needs a slice of the radio spectrum six times as big as the total band of kilocycles now occupied by all U.S. broadcasting stations. This idea of an ultra-high-frequency transmitter which needs an even larger slice of the radio spectrum should make FCCommissioners scream for aspirin...
...years ago was the creation of a luxury product with an amazing consumer appeal. The prospector was Jacob Schick. Forced to lie in camp several weeks, he spent much of his time thinking up a way to make some money. Rubbing his stubby beard, he hit on the idea of a mechanical shaver. But Schick electric shavers did not appear on the market until 1931, and these first hand-made models sold at $25. Many a man began to wonder how he had got along without one. When Schicks later went on a mechanical assembly line, the price...
...Lektrolite cigaret lighter at the Chicago world's fair. After a disagreement over distributing rights, Promoter Andrews developed his own dry shaver, the Packard, and began to sell it with noisy ballyhoo. A typical advertisement pictured a small child from behind & below, with a caption: "JUST AN IDEA OF HOW SMOOTH YOUR FACE FEELS AFTER USING A PACKARD LEKTRO-SHAVER." Jacob Schick sued Archie Andrews for infringement of his patent, but he lost, and the number of competitors continued to increase...
...appreciated by the public at the time, was a gadget known as a Record Player, which could convert any radio into a practical, high-fidelity phonograph. If, argued Advertising Manager Joyce, more Record Players could be sold, everybody who owned a radio might catch the itch. Upshot of this idea: the Victor Record Society. Membership (at $14.95) in the Society, entitled the member to a $14.95 Record Player and $9 worth of Victor records. It also included a subscription to the Victor Record Society Review, whose pages dangled constant temptations before the eyes of the budding collector. Last week...