Word: idea
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Dates: during 1930-1939
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That statement, though it expressed only an obvious truism about a remote contingency, did indeed cause chatter abroad. Britain and France loudly applauded the acknowledgment of a "Washington-London-Paris" axis. Germany officially laughed it off as electioneering talk by Mr. Roosevelt. Italy sneered at the idea of a Canadian invasion "by whom...
...Chairman Harcourt A. Morgan last week visited his native Ontario, inspected that province's public power system, got a new idea for his own underprivileged valley: electrically operated cold-storage plants where farmers can store their produce before selling...
...harbor at sleepy St. George, where the piers are owned by the St. George Corporation. Hitch there was that there was only one hotel, the St. George, which is so regularly patronized that it never needs to advertise. Obvious solution lay in the ship-hotel idea, used successfully for years by cruise ships in Bermuda, but not by regularly scheduled steamers...
Last March, to the alluring slogan "Your Ship Is Your Hotel," the Acadia began sailing into St. George, tying up, and keeping house for its passengers. For small-budget vacationists this was just the ticket, and Eastern's idea clicked profitably. Island innkeepers, as well as Furness Bermuda, which controls three hotels, were alarmed. They could easily imagine Bermuda harbors dotted with ship-hotels, the inns covered with cobwebs. Last June they had a bill introduced in Bermuda's Legislature barring ship-hotels from St. George and Hamilton harbors. But when the Governor-General, Lieut.-General Sir Reginald...
...business in 1905. He persuaded his father and uncle to start a "sanitary line" of six standardized brands to be promoted as quality, trademarked products. Young Arthur Scott also devised the company's first effective slogan, "Soft as old linen." By 1910 it was apparent that his idea of specialization was correct; his six brands provided 80% of the total sales of $726,264.09. About that time Scott paper towels came into being as the result of a carload of paper too crunchy for toilet use. Together, the two products in 1937 gave Scott a sales volume...